We’ve been talking recently about changes we have made prior to COVID-19 as part of our Mindful Fashion Plan and what they mean for you.
Some of those changes are to our manufacturing model which means that the way you shop Stella will change. Further to all of our pieces being Australian made from 2020, we are now:
- Manufacturing based on pre-orders. This means that customers will be able to pre-order the pieces they love. We already have a list of VIP customers who will have first opportunity to see and purchase from our new collection before it goes public and we’ll release more info on how you can pre-order in the near future too!
- Instead of manufacturing one or two big collections each year, we’ll be releasing pieces in ‘drops’ per quarter. Opportunities to buy will be limited which means our keepsake pieces will remain exclusive and rare, just the way you love them!
Combined with the efforts and progress we’ve already made on mindful fashion, these two changes will enable us to be even more sustainable, ethical, mindful, innovative and agile to create a better future. And yes, this means learning a new way of shopping with us, but we are in this together. We’re here to help you and to make it the most effortless and magical experience we can.
As always we will listen, learn, test and adjust as we go along.
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