About Us

The story of Stella Phoenix began in the South of France where our Fashion Designer, Kellie, fell deeply in love with the timeless elegance of French children’s fashion. This experience inspired the brand and remains at the heart of all our designs.

Stella Phoenix is more than high quality, durable and functional children’s wear. Our pieces enable children to celebrate the magic and joy of childhood through each beautiful outfit. We have a one-of-a-kind mix and match design functionality that empowers children to mix up their Stella pieces or add other pieces from their wardrobe to express their individual identity. Fuelled by their imagination, they can ask themselves, “what kind of Princess do I feel like being today? A rock princess with a tutu and doc martens? Or a fairy princess with wings?”

We put tremendous amounts of focus and effort on the quality of fabrics and workmanship so that our outfits not only look fabulous but last, wash well, feel beautiful on children’s delicate skin, are adjustable to accommodate growth and work well for playtime. An example of that is thinking about how the skirt sits and swooshes in a twirl.

Our timeless designs are being adored by children all around the globe and lovingly packed away in treasure boxes to be handed down to the next generation.

Owners Shevonne and Paul are artisan and creative entrepreneurs who fell in love with the enchantment and quality of the brand. They’ve been together for 12 years and have two children themselves, a daughter Stevii and a son, Lennox. They have a mix of creative, brand and business skills that give Stella Phoenix a strong platform from which to grow.

We look forward to continuing this journey with you x